444cb Privacy Policy
Transparent & Trustworthy

This Privacy Policy ("Policy") describes how 444cb ("we", "us", "our") collects, uses, stores, discloses, and protects the personal information of individuals ("you", "your", "the player") who access or use the 444cb platform available at https://444cb.app and any associated mobile applications or services (collectively, the "Platform").

444cb is operated under an international gaming licence and is committed to handling all personal data responsibly, transparently, and in accordance with applicable data protection principles. This Policy applies to all registered users, prospective users, and visitors to the Platform, including players based in Karachi, Lahore, Islamabad, Faisalabad, and across Pakistan.

By creating a 444cb account or continuing to use the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your data as described herein. If you do not agree with this Policy, you must discontinue use of the Platform immediately.

444cb collects personal data through several means: directly from you during registration and account use, automatically through your device and browsing behaviour on the Platform, and occasionally from trusted third-party sources such as payment processors and identity verification agencies.

444cb does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data unless strictly required for responsible gaming purposes (e.g., self-exclusion records).

444cb uses the personal data it collects for the following purposes. Each use is tied to a specific lawful basis described in Section 4.

• Account Management: Creating and maintaining your 444cb account, verifying your identity, processing login and authentication requests.
• KYC & AML Compliance: Verifying your age (21+), identity, and source of funds in accordance with our international gaming licence obligations and anti-money laundering requirements.
• Payment Processing: Processing deposits and withdrawals in PKR via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, 1LINK, and GrabPay.
• Platform Delivery: Providing cricket betting, live casino, slots, and other gaming services. Personalising your in-platform experience based on your preferences and activity.
• Responsible Gaming: Monitoring your gaming behaviour to identify potential problem gambling indicators, enforcing deposit limits, loss limits, and self-exclusion requests.
• Fraud & Security: Detecting, investigating, and preventing fraudulent activity, unauthorised access, money laundering, and prohibited conduct on the Platform.
• Customer Support: Responding to queries, complaints, and dispute resolution requests submitted via live chat or email at [email protected].
• Marketing Communications: Sending promotional offers, bonus notifications, and platform updates where you have provided consent. You may opt out at any time via your account settings.
• Analytics & Improvement: Understanding how players use the Platform to improve features, fix bugs, and optimise the experience for Pakistani mobile-first users.
• Legal Obligations: Complying with applicable laws, regulations, court orders, and requests from authorised regulatory and law enforcement bodies.

444cb processes your personal data on the following legal bases, consistent with internationally recognised data protection principles:

• Contractual Necessity: Processing required to fulfil our contractual obligations to you under the Terms & Conditions — including account creation, payment processing, and service delivery.
• Legal Obligation: Processing required to comply with KYC, AML, responsible gaming, and gaming licence obligations imposed by our international regulatory framework.
• Legitimate Interests: Processing carried out for fraud prevention, platform security, analytics, and service improvement, where such interests do not override your fundamental data rights.
• Consent: Processing of data for marketing communications and non-essential cookies, where you have provided clear, specific, and freely given consent. You may withdraw consent at any time without affecting prior processing.

444cb does not sell your personal data to any third party. We may share your data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection agreements:

• Payment Service Providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, 1LINK, and GrabPay — for the purpose of processing PKR deposits and withdrawals.
• Identity Verification Partners: Licensed KYC and AML screening providers used to verify CNIC documents, age, and source of funds.
• Game Providers: Third-party game studios and live casino operators whose games are hosted on the 444cb platform. These providers may receive anonymised session data to deliver their services.
• IT & Hosting Infrastructure: Cloud hosting and cybersecurity partners responsible for maintaining the technical infrastructure of the Platform.
• Regulatory & Legal Authorities: Competent regulatory bodies, financial intelligence units, and law enforcement agencies where disclosure is required by law or under our gaming licence obligations.
• Dispute Resolution Bodies: Independent dispute resolution providers designated under our licensing regime, in the context of formal player complaints.

444cb retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and our international gaming licence conditions. The following retention periods apply as a general guide:

Upon expiry of the applicable retention period, data is securely deleted or anonymised in accordance with 444cb's data destruction policy. Anonymised data may be retained indefinitely for statistical and research purposes as it can no longer be linked to any individual.

444cb uses cookies and similar tracking technologies (such as web beacons and local storage) to operate the Platform, remember your preferences, and analyse how players interact with our services. The following categories of cookies are used:

• Strictly Necessary Cookies: Essential for the Platform to function. These enable login sessions, security tokens, and payment flow continuity. They cannot be disabled without breaking core Platform functionality.
• Functional Cookies: Remember your preferences such as language settings, game history, and responsible gaming tool settings. These improve your experience but are not essential.
• Analytics Cookies: Collect aggregated, anonymised data about how players navigate the Platform — which pages are visited, session duration, and feature engagement. This data is used exclusively to improve 444cb's services.
• Security Cookies: Used to detect and prevent fraudulent access attempts, bot activity, and suspicious login patterns.

444cb does not use advertising or tracking cookies that profile you for third-party marketing purposes. You may manage cookie preferences via your browser settings. Please note that disabling strictly necessary cookies will impair your ability to use the Platform.

444cb respects your rights over your personal data. Depending on your jurisdiction, the following rights may be available to you. To exercise any of these rights, contact our support team via the 444cb account dashboard live chat or at [email protected].

• Right of Access: You may request a copy of the personal data 444cb holds about you, free of charge, in a structured and readable format.
• Right to Rectification: If any personal data we hold is inaccurate or incomplete, you have the right to request correction. Account details may be updated directly via your account settings.
• Right to Erasure ("Right to Be Forgotten"): You may request deletion of your personal data where we no longer have a lawful basis for processing it. Note that this right is subject to our legal obligations — data that must be retained for AML or regulatory compliance cannot be deleted before the prescribed retention period expires.
• Right to Restrict Processing: You may request that we temporarily halt processing of your data while a dispute regarding its accuracy or use is resolved.
• Right to Data Portability: You may request your personal data in a machine-readable format for transfer to another service provider, where technically feasible.
• Right to Object: You may object to processing of your data where we rely on legitimate interests as the lawful basis, including for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without penalty, via your account notification settings.

444cb will respond to all verified data rights requests within 30 calendar days. Where a request is particularly complex or involves multiple rights, we may extend this period by a further 30 days, with notice provided to you.

The 444cb Platform is strictly intended for adults aged 21 years and above. 444cb does not knowingly collect or process personal data belonging to any individual under the age of 21. Registration by or on behalf of a minor is expressly prohibited and constitutes a material breach of our Terms & Conditions.

As part of our KYC process, all registered users are required to provide date of birth information and documentary proof of age (CNIC). Where we have reasonable grounds to believe an account is held by or on behalf of a minor, the account will be suspended immediately pending investigation, and any funds deposited will be held pending verification.

444cb implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• Transport Layer Security (TLS): All data transmitted between your device and 444cb servers is encrypted using TLS 1.2 or higher.
• Encryption at Rest: Sensitive stored data including identity documents, payment details, and passwords are encrypted using AES-256 encryption.
• Access Controls: Strict role-based access controls limit employee access to personal data on a strictly need-to-know basis. All access is logged and audited.
• Two-Factor Authentication: 444cb supports two-factor authentication (2FA) for all player accounts to prevent unauthorised access.
• Penetration Testing: The Platform undergoes regular independent security audits and penetration tests to identify and remediate vulnerabilities.
• Incident Response: A documented data breach response procedure is in place. In the event of a breach affecting your personal data, 444cb will notify you without undue delay, and in any case within 72 hours of becoming aware of the incident.

While 444cb takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying 444cb immediately if you suspect any unauthorised account access.

444cb operates under an international gaming licence and may process or store your personal data in jurisdictions outside Pakistan. Where personal data is transferred internationally, 444cb ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Policy.

Such safeguards may include: contractual clauses requiring the recipient to protect data to the same standard as 444cb; processing only by entities in jurisdictions recognised as providing adequate data protection; or other lawful transfer mechanisms as applicable.

All payment data related to Pakistani payment methods (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, 1LINK) is processed in accordance with those providers' own privacy policies and applicable Pakistani financial regulations.

444cb reserves the right to update or amend this Privacy Policy at any time. When material changes are made, the updated Policy will be published on this page with a revised "Last Updated" date at the top of the document. For significant changes that materially affect how your data is used, 444cb will notify registered players via the email address or mobile number associated with their account.

Your continued use of the Platform following publication of a revised Policy constitutes your acceptance of the changes. We encourage you to review this Policy periodically to stay informed about how 444cb is protecting your information. If you have any concerns about changes made to this Policy, please contact our support team before continuing to use the Platform.